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With
the release of their banging Def Jam/So So Def debut single "Booty
Music," the multiracial R&B quartet Git Fresh has transformed
the hotness of their hometown Fort Lauderdale into scorching grooves.
"Our song 'Booty Music' was one of the tracks we recorded when we
were between labels," says primary producer Rudy. Along with Sly,
Brent (Penny) and Mike (Mike Easy), the group has been together for ten
years. "Though I do most of the production, all group members
contribute to the lyrics and vocal arrangements. We are own worst
critics, so we have no problems trashing a song if it isn't up to
par."
Originally formed when all the boys were still teenagers singing at
local talent shows and performing at parties around the state, Git Fresh
is far from another prefab boy band. "With the exception of Sly, we
all went to the Dillard Performing Arts High School, and have been
working together for years," explains Mike. "As a unit, we
love working together."
Formerly signed to Jive Records, the group once called DeepSide changed
their name soon after splitting with the label. "This is our new
beginning, and Git Fresh is as energetic as we've always been,"
Mike finishes.
Indeed, that energy can be heard in the electro bounce of "Booty
Music," a hypnotic dance track that is bound to be the song of the
summer. "We recorded that song down in Atlanta, and somehow it
leaked to a few stations," says Rudy. "At the time we were
parting with Jive, and being courted by other labels, and 'Booty Music'
became our official calling card."
Def Jam President LA Reid was one of Git Fresh's many fans. After the
fellows auditioned in LA's plush New York office (which was also the day
after Rudy buried his grandfather), R&B's premier music man knew he
had made the right choice.
"Though there were other labels were interested in us, we signed to
Def Jam because we thought they were more artist driven," recalls
Sly. "Git Fresh felt at home from the moment we walked through the
door."
Having formed their own production company called The Studio Monkeys,
the group immediately retreated back home to begin recording their
upcoming disc. "We have been honing our skills for a long
time," explains Penny. "It was as if we put ourselves in boot
camp. In our early days it was rough, but we stuck together through
negative energy and hard times."
Citing various artists from El DeBarge to Jodeci, Elton John to The
Temptations as aural influences, Git Fresh works from a harmonic paint
palate of many colors to create their impressionistic soul. So, while
the group can wild out on party jams "Booty Music" and
"Naked," the can also slow down the pace on joints like
"Cheaters" and "Blow Me A Kiss."
Smiling, Penny says, "As a group, we're just so excited about where
our music is going. Though we make slamming club records, we also like
making ballads that give us the opportunity to show heartfelt
emotions." One soulful standout includes "This Right
Here." "Our sound represents all that is culturally diverse in
music."
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